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February 20, 2010

Search Engine Optimization (SEO) Part #1

Filed under: Web Design — Marcus @ 7:49 am

Today is a homework day; I am working on a series of posts about search engine optimization (SEO).  If you are interested in this subject and will be following my next few posts on this subject, please take a few minutes and go through this exercise below.  Print off these questions or copy them into a word editor and actually write down your answers and save them.  We will be using these over the next few posts

  1. What is the purpose of my site? (One sentence)
  2. What are 5 of my closest competitors?
    1. #1 __________
    2. #2 __________
    3. #3 __________
    4. #4 __________
    5. #5 __________
  3. How is my site better than all 5 of my competitors? (One sentence answer per competitor, fill this out as if you were a customer that has visited both your site and your competitor, what would they say makes you better than this competitor?)
    1. #1 __________
    2. #2 __________
    3. #3 __________
    4. #4 __________
    5. #5 __________
  4. No really, why would someone want to come to my site over each of my competitors I just listed? (Really think about this, if it’s because you think you have a kick-ass web design, or because you know in your heart yours is the best, then that is not good enough to convince your customer.)
  5. What is my unique advantage that will make people choose me over my competitors? (Write this out, take paragraphs, pages if you need to).

Ok, now take what you just wrote down and look at your website and see if you have conveyed the reasons you have written down why someone would choose you over your competitors.

When someone comes to your site for the first time, they should very quickly be able to fill out question #1 and #5, and if you did your job correctly their answer to those two should be almost identical to your answer.

One last note, do not breeze over this exercise, take time and really think about these questions, because even if you don’t you can bet your competitors are.  You need to make sure you have better answers to these questions than they have, because these answers can and should guide you into the very core of what your website is and should influence every decision about your site.

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